Outdoor Wares

Outdoor Wares is an online retail store with a huge selection of outdoor gear. We worked with the staff at Outdoor Wares to create a contemporary identity mark and a professional and exciting web design. We reorganized the information on the website to be more user-friendly and lead customers directly to products within the online store.

The design is clean and modern with an eye towards the outdoor adventure community. Every time you go back to the homepage, the photos and products refresh, giving the user a sense that the homepage is always being updated.

Contributions: identity creative direction, outdoorwares.com design and development (php, css, xhtml, favicon), copy editing, image and content randomizer, ecommerce design integration, ongoing maintenance